Technical Sales professionals are essential in building trust and earning the "technical win." Yet, they are often overlooked and under-served. The good news is that there is an emerging list of sales technologies to serve this market. The voice of authority on sales technology, Nancy Nardin, interviewed 20 Senior PreSales leaders to uncover the trends in PreSales and the technologies that are moving the market.
The result is her latest report: "PreSales-Led Growth: 8 Technologies to Drive Results". You'll find information on PreSales Management, Demo Automation, 3D Value Selling Models, Deal Collaboration, and Deal Coaching platforms and more. Complete the form below for immediate access to the report.
ABOUT THE PRESALES REPORT
Despite the prefix in "PreSales," Sales Engineers (SEs) usually get involved after a Salesperson engages with the prospect. The term comes from the requirement that sellers must demonstrate technical capability before getting the sale.
According to Harvard Business Review, "companies with strong PreSales capabilities consistently achieve win rates of 40–50% in new business and 80–90% in renewal business—well above average rates."
SEs are the last of the sales personas to have dedicated technology. They've been getting by using CRM and tactical solutions that aren't quite up to the task. Learn about eight technologies your PreSales professionals need.